A year ago I created a blog. It was a life changing decision. I had two main reasons to do that: first of all, I wanted to improve my written English. And I wanted to write. Both aims have been reached.
Recently I heard that it's Google Analytics I should listen to. According to me, everything is fine - I write. You read me. According to the Dragon, I have only few followers. And to make it worse, they are all humans. Therefore I would like to set up one thing- I am a writer. I write, I don't advertise thigths. I don't sell discounts for a trip around Cheshire and don't give away vouchers for chops and chips at Sophie's Bar. My grandfather always said that writing is a craft. And he never heard about Search Engine Optimization. So, if you still feel like following, you are more than welcome to follow. Deep see baby.
Before I came to this country I never heard about SEO. (And I am almost seventy years younger than my grandfather.) At my teenage times Internet was defined as a box somehow connected to the telephone line and everybody in the village was pissed off because after eight you couldn't reach anyone. There was a website which had a chat option so you could connect with people in a neighbour town, which was incredibly exciting. Possibility of using Internet the way I use it now then would have probably been a science fiction movie for me. And in the past months I am wondering if back then I was not closer to the truth then now.
Who are SEO experts? They are a patron saint of contemporary writers. They fight with a dragon of nowadays: Google. The Dragon is a machine so, according to the theory of evolution, is an absolute lord. Of words, ideas, theories, moves, clicks, squeeks, apftzzhh and completely accidental barks. The problem is that he can't see any difference between them. Because the Dragon, no matter how many poems we will write for him, doesn't have a brain.
Despite it the Dragon has a very nice life. People do amazing things for him. I have seen a lot of offerings and vessels and I know what are they capable of. It makes me thinking everytime I see a text box existing online: was it written for me, or was it for the Dragon? I feel uncomfortable eating somebody's dinner.
I continue doing that. There are many things written by me across the online planet. Coming from my brain, distributed by the same human. I would never put my name on some of them. But this is what I do: I write. And I don't want to insult anybody- and at last SEO specialists as I am definitely not good. I am not a marketing person. I am not a sales person. I am not a market person. I'm afraid I'm not a nowadays person either.
This is how it works from a point of view of an alien: there is a Dragon and knights trying to fight it. The price is a first place on a Dragon's guestlist for the next party where uncle John will play his saxophone. The game's working title is 'Fake or not fake' and the point is to put as many lies as possible and dress them nicely enough for the Dragon to believe in them. So, the whole story is about cheating the Dragon. Following that thought, do I understand well, it's a Dragon who actually have good intentions. And he is the one who is going to choose the winner. This is not Tour de France. Rather a beauty contest.
MY PERSONAL FIGHT WITH THE DRAGON
- Guys, let's face it. This is not chocolate. If people don't need it, they are not going to buy it. How simple is that.
I felt how the silence is surrounding me. Everybody looked at me like I was coming from the moon.
- Oh. So the aim is actually to convince them they need that? And they want it badly. That everybody does it. Because it's cool.
This was not easy to me to realize. I don't pressure even men.
This post definitely cannot be used as a tutorial. I am not sure if it gives anybody what they need. But I am convinced that the Dragon can be somebody's good friend. I will finish this post with a banality, but I just feel like writing a banality- remember that the Dragon is a machine. It's an automatic lover with a manual gearbox who wants to serve you but doesn't know how. Because it doesn't have a brain. So open if you want, create if you want, move if you want, click if you want. Or even bark or jump or squeek. And let the Dragon follow.
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